By Team WMB, 18 December 2018
As you know, buying criteria for a customer are different depending on the type of products sold.
50% to 70% of the turnover is generated on the 1st line of a product listing page, but then what products must absolutely be highlighted:
To make your decision, you will need to put in place key performance indicators that will help you make the right tactical choices with advanced analytics.
It's no longer a secret, it's important to have a powerful product list on your categories. Even though some ranking methods exist, you may be stuck in your strategy. It's time for you to move on to the next step because you can not afford to display unattractive and ineffective racking in your online store.
Know that the way you work or group the products displayed can catch the attention of customers and even allow them to imagine how they can be used.
Start by telling a story to manage the ranking of products in their entirety, whether for a single category or subcategory.
This will give you keys for:
Never forget your goal to get a 100% winning strategy: Adapt my offer on the listings pages according to my target customer, my brand strategy and marketing and business events they involve is a performance mechanism.
Finally, think about maximizing the productivity of your merchandising because with the optimization of the categories pages you have the possiblity:
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