Why category pages are closely related to the performance of your site?

The category pages are closely related to the performance of your site. In this article, we will focus on the characteristics of the product listings pages or category pages that play on the performance of online sales sites and which axes deserve to be prioritized.

By Team WMB, 18 December 2018

Your listings pages are often the first visual preview you give to your customers and leave a positive or negative first impression. It's a great place to let shoppers know what's new in your category, which products sell best and what's on sale.
Consider this inset as an interface under your control where you can communicate and play with your brand, and showcase your hotspots like in a store.

Streamlining marketing expenses and targeting leads in a qualitative way increases the rate of transformation and customer loyalty. Discover in figures the interest of a page listing products for your e-commerce site.

The quality of the category pages presented is a determining factor.

Indeed, when we know that during the user's browsing and the buyer's journey:

  • 50% to 70% of turnover is generated on the 1st line of a product listing page.
  • 80% of the purchase decision is not planned, this makes it an interesting marketing lever to drive the purchase on a first visit.
  • 50% of all ecommerce traffic passes at least once per product listing page.
  • 4 out of 5 users spend at least once on a category page.
  • 9 out of 10 users do not exceed the 3rd page of your listings.

It becomes obvious to take a close look at the product listings pages. And if the secret to increasing your conversion rate was in the way you organize your Product Listing Pages in order to discover the products of your offer to your potential buyers?

Think of it this way: every pixel in your online store costs you money, so you have to make sure all of your product listings are optimized for:

  • Increase visits
  • Adapt your product offer and share it with your audience
  • Ensure consistency between your strategy and your products
  • Boost conversions
  • Increase profits
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