By Team WMB, 18 December 2018
Before the start of the sales period, we must be well prepared to avoid a high level of stress knowing that 7 out of 10 French intend to perform online shopping according to a CSA study for the Fevad.
Between the preparation of your physical store, the preparation of packages and the sending of orders, your sales campaigns mobilize your digital teams in the field.
To make your job easier, avoid unpleasant surprises and maximize your sales, it's important to be well-prepared regardless of the size of your business.
At this crucial time for your business, we want to help you maximize your business with your online store. It's important to ensure that your actions and strategy are planned in advance and that your KPIs are well-managed and realistic.
Along the 6 tips in this article, you'll find actions to help you maximize your pay period.
In France, for example, the practice of balances is strictly regulated by law and merchants must respect several constraints, in particular concerning the authorized periods and the possible products to be sold. Here are some points to master for the French market:
After you have complied with the legislation, you can start planning your balance strategy.
After Black Friday for your customers celebrating Christmas or Hanukah, there is a slack period that is often underused by e-merchants and yet allows better predict future buying behavior on your site. Consumers start planning their purchases during this period to benefit from discounted rates.
Your internal search engine allows you to locate Internet requests that will allow you to plan your promotions based on your products and / or ranges so that your consumers looking for products can find them.
Before planning your marketing actions, it is important to target the offer you are going to offer so as not to disappoint your visitors.
A golden rule is that strong promotions for a product are associated with a low stock to avoid a loss of profit too important. If you follow this example, you will not make any mistakes in managing your promotions.
Once the promotions associated with each product you want to sell, you need to plan the other markdowns with a discount of your promotions based on the remaining stocks and the seniority of the collection.
It is important to prepare your communication on a single category because your future customers are always looking for good deals. But be careful, applying the lowest price is no longer enough, you must highlight your markdowns with labels that clearly display the discount.
In addition, having a category that includes all the sale products makes it easier to navigate your customers and to have a safe haven for your communication newsletter, social networks. .
The product ranking needs to be optimized to get the most out of it, so you do not go wrong follow the tips below:
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